Fabletics

5-year trajectory as Senior Multimedia Designer within Fabletics' Performance Marketing team, a global leader in the D2C and activewear sector.

Comprehensive production of visual ecosystems for Meta, TikTok, and YouTube, specializing in high-performance video assets and static creatives aligned with the brand's premium identity.

Development of strategic content focused on the VIP subscription model, optimizing visual narrative to guide users through the conversion funnel across multiple European markets.

Data-Driven Design, working closely with Growth and CRM teams to iterate assets through A/B testing and maximize campaign performance based on user behavior.

This period consolidated my ability to manage the visual complexity of an international brand, balancing aesthetic rigor with demanding commercial objectives.