Fabletics

Work developed as a designer and video editor within Fabletics' paid media team, a sportswear brand focused mainly on the European women's market.

Production of ads for Instagram, Facebook, TikTok, and YouTube, with a strong focus on video creatives, supported by static assets when needed.

Creatives focused on showing the product in use and clearly communicating the VIP subscription offer, adapting formats, pacing, and messaging to each platform.

Performance-driven work in close collaboration with the paid media team, optimizing creatives based on business goals and user behavior.