Jorge Carrillo

Cocunat

Role as Senior Creative Technologist within the Paid Social team, with a specialized focus on performance and visual asset optimization.

Production of high-impact ads for Meta, TikTok, and YouTube, leading the execution of dynamic video formats designed to maximize retention and conversion.

Content management and adaptation across five global markets, tailoring creatives by platform, language, and campaign objectives with a comprehensive 360-degree technical vision.

Implementation of Artificial Intelligence in production workflows (Voice-over, Lip-sync, Generative B-roll, and Translation), enabling content production scaling and optimizing response to market demands in real time.

This project represents the consolidation of my Creative Automation expertise, applying emerging technologies to solve real Paid Media challenges at scale.

YouTube

Instagram Stories

Instagram UGC

Meta (Static)